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The Mobile App-trap
If it’s not the latest news about Facebook, or jaw-dropping valuations of businesses such as Skype or LinkedIn, I suspect you’ll be mostly hearing about the incredible explosion in mobile and tablet usage and yes, of course the very latest must-haves in app development.
Like many you’ll probably be enthusiastically working out how your business can benefit from this new-found ability to nuzzle up close to your customers, and like many you’ll probably also be picking your way through the pitfalls and confusion which ensues.
The recent episode of UK TV show The Apprentice in which the teams had to create a mobile app, is a great illustration of some of the challenges to be faced. Lara O’Reilly summarises these challenges nicely in her article “Brands Should be Fired up by Apprentice App Task” in Marketing Week . Read more..
Empathy will drive your business
I’m having one of those freaky weeks when everything I read, listen to or stumble across is talking about the same thing – the importance of the emotional versus the rational part of the brain.
My series of coincidences began when I started reading a fascinating book by Jonah Lehrer – How We Decide. In the book he eloquently explains what influences our decisions and, amongst many other things, why sometimes we’re inexplicably struck to act on something we just can’t quite put our finger on… And it got me to thinking about how technology might have impacted on our ability to make decisions. The chapter that made a big impact on me was about how we’re basically hard-wired to be humane – purely because of our ability to sympathise with others. But what gets to us, isn’t just the thought that someone might be sad, upset or angry – we also rely on visual cues – facial distortions or other visible signs of distress to keep our actions in check.
What’s the UbaGLU blog all about?
So here it is our first blog post. A little later than we expected, but it’s been a busy initial 18 months at UbaGLU where we’ve found a real need for taking the experience we gained in client and agency roles and applying that knowledge to bring a neutral perspective of the digital landscape.
During this time it’s been our privilege to work across a range of industry categories with clients who have varying needs and levels of digital knowledge.
And in spite of this varying knowledge, each client has had one thing in common at the outset – the conviction that digital understanding and integration is essential in order to drive their business forward and build long lasting consumer relationships.
Without this conviction and appreciation of the need to embrace the unknown, it will be hard for businesses to last the journey and adopt the wholesale changes required in today’s consumer controlled world.
