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The Mobile App-trap
If it’s not the latest news about Facebook, or jaw-dropping valuations of businesses such as Skype or LinkedIn, I suspect you’ll be mostly hearing about the incredible explosion in mobile and tablet usage and yes, of course the very latest must-haves in app development.
Like many you’ll probably be enthusiastically working out how your business can benefit from this new-found ability to nuzzle up close to your customers, and like many you’ll probably also be picking your way through the pitfalls and confusion which ensues.
The recent episode of UK TV show The Apprentice in which the teams had to create a mobile app, is a great illustration of some of the challenges to be faced. Lara O’Reilly summarises these challenges nicely in her article “Brands Should be Fired up by Apprentice App Task” in Marketing Week . Read more..
What’s in a Year? This one’s all about being social and highly mobile.
From Twitter’s 10 most powerful tweets of 2010 to the top 10 predictions for 2011, it has indeed been that time of year when the web is awash with articles which reflect and opine about where we’ve been and where we’re heading. It is no co-incidence therefore that our first blog post on our shiny new site takes a moment to reflect on the challenges that brands have been facing, and to look ahead to outline the areas they are going to need to consider over the coming months.
The general consensus for the year ahead is that social media will continue to grow in importance, fuelled by mobile access and continued acceptance across all generations. Sure there are a million and one other things going on out there right now and this is hardly anything new, but whether it’s the death of websites, or the emergence of new operating systems you can bet that somewhere along the line one of the drivers for change is related to social or mobile.
