The Mobile App-trap

If it’s not the latest news about Facebook, or jaw-dropping valuations of businesses such as Skype or LinkedIn, I suspect you’ll be mostly hearing about the incredible explosion in mobile and tablet usage and yes, of course the very latest must-haves in app development.

Like many you’ll probably be enthusiastically working out how your business can benefit from this new-found ability to nuzzle up close to your customers, and like many you’ll probably also be picking your way through the pitfalls and confusion which ensues.

The recent episode of UK TV show The Apprentice in which the teams had to create a mobile app, is a great illustration of some of the challenges to be faced.  Lara O’Reilly summarises these challenges nicely in her article “Brands Should be Fired up by Apprentice App Task” in Marketing Week . Read more..